Target audience

Film noir's have very different target audience depending on the film itself, for example Black Widow (1954) and Kiss of Death (1947). Black Widow being more mysterious whereas Kiss of Death focuses more on crime.

The target audience for our film would be those more interested in the thriller genre but also want something a bit different due do the use of film noir. The primary age group target will be late teens/early twenties, due to the high level crime, violence, language, drugs and sexual references. It would also appeal to the younger audience because it is different to what there is at the moment. However due to the mystery and crime elements it is not completely different to mainstream films that continue to attract a large audience, especially with thrillers such as the Bourne legacy and Argo being very popular at the moment.

However a second target audience for this specific thriller could be those between 60-80 years old due to film noir being very large in the 1950's so these people would of grown up watching them with their parents when they we younger, when film noir's were common. Since they would also know more about this film genre they would be more likely to recognise the homage in the film.

Most Film noir's were given a 12 or 15 rating, so our film will have a 15 rating due to it being inappropriate for younger audiences because of violent scenes. Other reasons why it would be a 15 is because strong language used throughout and sexual references.